RobinWoof Values

For-good for-profit enterprise

Grow sustainably

At RobinWoof, we believe that sustainable growth is essential for the long-term success of our business. We prioritize the well-being of our customers, employees, and the planet in everything we do. We strive to minimize our environmental impact by using eco-friendly materials and processes, and by supporting sustainable initiatives in our supply chain and communities.


Create intentionally

At RobinWoof, we believe that every decision and action we take should be intentional and purposeful. We are committed to creating products, services, and experiences that are carefully thought out and designed to provide maximum value to our customers.


Foster diversity & inclusivity

At RobinWoof, we are committed to fostering a workplace and customer experience that is inclusive and welcoming to people of all backgrounds, identities, and experiences. We strive to create an environment where everyone feels valued, respected, and heard. 

By fostering diversity and inclusivity, we are able to create a more innovative, dynamic, and successful company. This is a core value that is at the heart of everything we do.


Maintain self-accountability (ethically-bound)

At RobinWoof, we believe that being self-accountable is essential for conducting business in an ethical and responsible manner. We are transparent and honest in our business practices, and we always seek to do the right thing, even when it is difficult or inconvenient. We also strive to be consistent and fair in our treatment of customers, employees, and other stakeholders, and to always act in their best interests.


Donate generously

At RobinWoof, we believe that it is our corporate responsibility to give back to our local and global communities. We designed our business model in alignment with Effective Altruism principles and we pledged to donate 5% of our profits to animal protection and animal rights cause areas, as well as other important issues of our time. When you purchase our products, you’re not only making a difference in the life of your pet but also in the lives of many many more animals who don’t have a safe and comfortable home like yours.